Yale recommends shame as effective compliance tool

“Be a good sport, Tessie, we all took the same chance.” 

We are living in Shirley Jackson’s short story, “The Lottery,” where a town has a yearly lottery, and one member is stoned to death by friends, neighbors and family in the public square, no questions asked. In this, the most strangely politically correct era in history, where bullying has been decried for years, where acceptance of everyone and inclusion is the battlecry – the plan is to shame and embarrass people who elect to say “no” to the Covid vaccine.

From Yale University, Dan Olmsted’s alma mater: Appeals to community spirit, shame most likely to shift vaccine attitudes

The message combining community interest with an appeal to the embarrassment an unvaccinated person would feel about getting others sick proved most effective in both surveys in motivating people to advise others to get the shots. It increased that intention by 14% over the control group among participants in the second survey.

In terms of provoking negative judgments of those who decline the vaccine, the messages urging people to trust the science and stating that refusing the vaccine is not brave were most effective in the second survey.

Appeals to community spirit, shame most likely to shift vaccine attitudes